Project update #73 - October 17, 2023

Sign-up for a bike ready business workshop!

Council is providing an exclusive opportunity for the local business community to see the new mountain bike brand and learn how your business can become bike friendly in preparation for the opening of our stage one mountain bike trail network.

Award-winning destination marketing specialists, Destination Marketing Store and Swell Design, who developed the brand and marketing strategy will be delivering two free workshops in November, one in Mackay and one in Finch Hatton.

The workshops will cover:

  • Key elements of the brand strategy
  • Creative elements and marketing plan
  • Practical examples of how to leverage the brand
  • Importance of collaboration and partnerships
  • Creating ride ready products, packages and offers.

Workshop details:

Finch Hatton workshop
Monday, November 13
11am to 12.30pm
Finch Hatton RSL
Online registration is required. Please click here to register.

Mackay workshop
Tuesday, November 14
9am to 10.30am
Harrup Park Country Club
Online registration is required. Please click here to register.

Registrations close on Sunday, November 5.

Should you have any questions about the workshops, please contact council's Senior Economic Development Officer, Grier Williamson, on (07) 4961 9099 or

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