Project update #88 - May 20, 2026

Free business workshop

• Thursday, June 4, 2026
• 9am – 11am
• Cattle Creek Sugar Mill Administration Building, Finch Hatton MTB Trailhead

Are you a business based in the Pioneer Valley or Mackay?

With more visitors heading to the Finch Hatton MTB Trails, there’s a real opportunity to connect what you’re already doing with this growing market—and turn that into more exposure and customers for your business.

Whether you offer coffee, meals, retail, services or experiences, mountain bikers are actively looking for places to eat, shop and explore before and after hitting the trails. With a few simple adjustments, you can better position your business to attract and engage this audience.

Join us for a practical, hands-on workshop where you’ll learn how to:

• Link your existing offerings to the mountain bike market.
• Promote your business more effectively to riders.
• Use social media to increase your visibility and reach a targeted audience.
• Identify simple, achievable ways to attract more customer.

You’ll hear from Ben Andrews, Head of Digital Experience at Destination Store, who manages the Finch Hatton MTB website and social media channels. Ben brings valuable insights into what mountain bikers are looking for and how local businesses can get noticed, including opportunities to be featured across Finch Hatton MTB platforms.

Click on the link below to reserve your spot.

Finch Hatton MTB - Business Workshop

A light morning tea will be provided. All businesses are welcome to this free workshop.