Mackay region tourism signage and wayfinding

Share Mackay region tourism signage and wayfinding on Facebook Share Mackay region tourism signage and wayfinding on Twitter Share Mackay region tourism signage and wayfinding on Linkedin Email Mackay region tourism signage and wayfinding link

This consultation has now closed. Thank you to everyone who contributed by submitting a survey or attending a workshop. Your feedback is being reviewed.

Council, together with Mackay Isaac Tourism and Wayfound, is developing a Tourism Wayfinding and Signage Strategy to improve how visitors navigate and experience the region. This work will guide future signage planning and ensure a consistent, safe and welcoming visitor experience across the Mackay region.

Tourism signage plays a vital role in influencing whether travellers stop, explore or simply pass through a destination. A strong, consistent signage system means:

✔ Confident, relaxed visitors.
✔ More time spent in the region.
✔ Increased support for local businesses.
✔ Stronger regional identity.

The region’s signage varies in clarity and condition, and improvements are needed to align with Queensland and national tourism signage guidelines.

The strategy aims to:

  • Improve visitor awareness of attractions, experiences and services.
  • Ensure signage supports safe and enjoyable visitor journeys.
  • Provide a coordinated framework for future signage planning.
  • Strengthen recognition of the Mackay Isaac Region tourism brand.

Have your say

Online consultation closed on Friday, February 27, 2026, at 11.59pm.

Workshops were held in Sarina and Finch Hatton for tourism operators, community members and stakeholders to provide feedback and help shape how visitors are guided around the region.

Hard copy surveys were available upon request by contacting the Community Engagement team on 1300 MACKAY (622 529) or at engagement@mackay.qld.gov.au

This consultation has now closed. Thank you to everyone who contributed by submitting a survey or attending a workshop. Your feedback is being reviewed.

Council, together with Mackay Isaac Tourism and Wayfound, is developing a Tourism Wayfinding and Signage Strategy to improve how visitors navigate and experience the region. This work will guide future signage planning and ensure a consistent, safe and welcoming visitor experience across the Mackay region.

Tourism signage plays a vital role in influencing whether travellers stop, explore or simply pass through a destination. A strong, consistent signage system means:

✔ Confident, relaxed visitors.
✔ More time spent in the region.
✔ Increased support for local businesses.
✔ Stronger regional identity.

The region’s signage varies in clarity and condition, and improvements are needed to align with Queensland and national tourism signage guidelines.

The strategy aims to:

  • Improve visitor awareness of attractions, experiences and services.
  • Ensure signage supports safe and enjoyable visitor journeys.
  • Provide a coordinated framework for future signage planning.
  • Strengthen recognition of the Mackay Isaac Region tourism brand.

Have your say

Online consultation closed on Friday, February 27, 2026, at 11.59pm.

Workshops were held in Sarina and Finch Hatton for tourism operators, community members and stakeholders to provide feedback and help shape how visitors are guided around the region.

Hard copy surveys were available upon request by contacting the Community Engagement team on 1300 MACKAY (622 529) or at engagement@mackay.qld.gov.au

Page last updated: 04 Mar 2026, 10:08 AM