Mackay region tourism signage and wayfinding

This consultation has now closed. Thank you to everyone who contributed by submitting a survey or attending a workshop. Your feedback is being reviewed.

Council, together with Mackay Isaac Tourism and Wayfound, is developing a Tourism Wayfinding and Signage Strategy to improve how visitors navigate and experience the region. This work will guide future signage planning and ensure a consistent, safe and welcoming visitor experience across the Mackay region.

Tourism signage plays a vital role in influencing whether travellers stop, explore or simply pass through a destination. A strong, consistent signage system means:

✔ Confident, relaxed visitors.
✔ More time spent in the region.
✔ Increased support for local businesses.
✔ Stronger regional identity.

The region’s signage varies in clarity and condition, and improvements are needed to align with Queensland and national tourism signage guidelines.

The strategy aims to:

Improve visitor awareness of attractions, experiences and services.
Ensure signage supports safe and enjoyable visitor journeys.
Provide a coordinated framework for future signage planning.
Strengthen recognition of the Mackay Isaac Region tourism brand.

Have your say

Online consultation closed on Friday, February 27, 2026, at 11.59pm.

Workshops were held in Sarina and Finch Hatton for tourism operators, community members and stakeholders to provide feedback and help shape how visitors are guided around the region.

Hard copy surveys were available upon request by contacting the Community Engagement team on 1300 MACKAY (622 529) or at engagement@mackay.qld.gov.au

This consultation has now closed. Thank you to everyone who contributed by submitting a survey or attending a workshop. Your feedback is being reviewed.

Council, together with Mackay Isaac Tourism and Wayfound, is developing a Tourism Wayfinding and Signage Strategy to improve how visitors navigate and experience the region. This work will guide future signage planning and ensure a consistent, safe and welcoming visitor experience across the Mackay region.

Tourism signage plays a vital role in influencing whether travellers stop, explore or simply pass through a destination. A strong, consistent signage system means:

✔ Confident, relaxed visitors.
✔ More time spent in the region.
✔ Increased support for local businesses.
✔ Stronger regional identity.

The region’s signage varies in clarity and condition, and improvements are needed to align with Queensland and national tourism signage guidelines.

The strategy aims to:

Improve visitor awareness of attractions, experiences and services.
Ensure signage supports safe and enjoyable visitor journeys.
Provide a coordinated framework for future signage planning.
Strengthen recognition of the Mackay Isaac Region tourism brand.

Have your say

Online consultation closed on Friday, February 27, 2026, at 11.59pm.

Workshops were held in Sarina and Finch Hatton for tourism operators, community members and stakeholders to provide feedback and help shape how visitors are guided around the region.

Hard copy surveys were available upon request by contacting the Community Engagement team on 1300 MACKAY (622 529) or at engagement@mackay.qld.gov.au

CLOSED: This survey has concluded.

Tell us your thoughts on tourism signage and wayfinding in the Mackay region

Council invites you to complete this 5-minute survey by Friday, February 27 at 11.59pm.
Your feedback will help inform the Tourism Wayfinding and Signage Strategy.
If you have a question or prefer a hard-copy survey, call the Community Engagement team on 1300 MACKAY (622 529) or email engagement@mackay.qld.gov.au.
Personal details are not used in the results of surveys; however, some survey questions may capture identifying information. Responses in the below survey are purely voluntary. Participating in this survey indicates that you accept that this information may be publicly displayed and analysed by both authorised council employees and relevant third-party consultants. Except as otherwise stated, any identifying information you choose to provide will only be used for the purpose for which it was provided and will not be disclosed to other persons or organisations without your prior consent or where it is required by law.

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Page last updated: 04 Mar 2026, 10:08 AM