Mackay Waterfront Place Strategy

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Project update: The Mackay Waterfront Place Strategy has been adopted by council.


Thank you for having your say in the online survey - Actions to shape our City Centre and Riverside precincts.

We received over 300 survey responses, and we are currently reviewing the feedback.

Your feedback will be used to inform the final Mackay Waterfront Place Strategy, and support decision-making on implementation.

Should you have any questions about this consultation, please contact council's Community Engagement Team on 1300 MACKAY (622 529) or email engagement@mackay.qld.gov.au.


Mackay Regional Council is excited to announce that we are developing a Place Strategy for the Mackay Waterfront including the City Centre and Riverside precincts.

About the project:

The Place Strategy project will help:

  • Align efforts to activate the city across council and stakeholder groups.
  • Map a strategy to progress short term actions, confident these actions are heading toward long-term objectives.
  • Connect community members who want to make a difference in Mackay.
  • Help people to develop their ideas into real-life activation events to test and trial in the Precincts.
  • Make our Mackay Waterfront – City Centre and Riverside precincts more active and vibrant places for everyone.

The initial round of engagement for the Mackay Waterfront Place Strategy has been completed. The key objectives of Phase 1 engagement were to:

1. Inform the community about the project and how it links to existing council strategies such as the Mackay Waterfront Master Plan.
2. Gain community insights on the particular challenges and opportunities presented by the study area.
3. Progress the conversation around Mackay’s identity.
4. Start to build an engaged group of ‘do-ers’ in the community.
5. Create a sense of opportunity for local businesses, encouraging as many people as possible to get involved.

Click here to view the Phase 1 Engagement Report.

This report will be used to develop a framework for council's Draft Mackay Waterfront Place Strategy.

To stay up-to-date on the Mackay Waterfront Place Strategy, click the stay informed button on the right-hand side to receive project update emails.

The Mackay Waterfront Place Strategy was developed with the support of the Queensland Government in association with Mackay Regional Council.

Project update: The Mackay Waterfront Place Strategy has been adopted by council.


Thank you for having your say in the online survey - Actions to shape our City Centre and Riverside precincts.

We received over 300 survey responses, and we are currently reviewing the feedback.

Your feedback will be used to inform the final Mackay Waterfront Place Strategy, and support decision-making on implementation.

Should you have any questions about this consultation, please contact council's Community Engagement Team on 1300 MACKAY (622 529) or email engagement@mackay.qld.gov.au.


Mackay Regional Council is excited to announce that we are developing a Place Strategy for the Mackay Waterfront including the City Centre and Riverside precincts.

About the project:

The Place Strategy project will help:

  • Align efforts to activate the city across council and stakeholder groups.
  • Map a strategy to progress short term actions, confident these actions are heading toward long-term objectives.
  • Connect community members who want to make a difference in Mackay.
  • Help people to develop their ideas into real-life activation events to test and trial in the Precincts.
  • Make our Mackay Waterfront – City Centre and Riverside precincts more active and vibrant places for everyone.

The initial round of engagement for the Mackay Waterfront Place Strategy has been completed. The key objectives of Phase 1 engagement were to:

1. Inform the community about the project and how it links to existing council strategies such as the Mackay Waterfront Master Plan.
2. Gain community insights on the particular challenges and opportunities presented by the study area.
3. Progress the conversation around Mackay’s identity.
4. Start to build an engaged group of ‘do-ers’ in the community.
5. Create a sense of opportunity for local businesses, encouraging as many people as possible to get involved.

Click here to view the Phase 1 Engagement Report.

This report will be used to develop a framework for council's Draft Mackay Waterfront Place Strategy.

To stay up-to-date on the Mackay Waterfront Place Strategy, click the stay informed button on the right-hand side to receive project update emails.

The Mackay Waterfront Place Strategy was developed with the support of the Queensland Government in association with Mackay Regional Council.

  • Project update: August, 2025

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    Strategy endorsed to revitalise City Centre and Waterfront

    Council has officially endorsed a strategy to revitalise the Mackay City Centre and Waterfront.

    The Mackay Waterfront Place Strategy is a visionary roadmap designed to transform the City Centre and Riverside precincts into vibrant, inclusive and thriving destinations.

    The strategy outlines some quick win actions like activating or screening empty commercial tenancies, adding more shade, cleaning up the Gregory Street bus shelter and improving the appeal of the Riverside Precinct.

    It also identifies some vital long-term actions like supporting the growth of a vibrant City Centre evening economy and enhancing the Wood Street and Victoria Street roundabout area as the city’s central landmark.

    Mayor Greg Williamson said the strategy was shaped by extensive community and stakeholder engagement and was developed in collaboration with external consultants Fourfold Studios and POMO.

    “We were blown away by the level of positive energy surrounding this project,” Mayor Williamson said.

    “Council conducts community engagement on all of our strategies, but this was different,” he said.

    “Stakeholders didn’t just want to ‘have their say’ – they wanted to get involved.

    “Residents were brimming with ideas, creativity and energy to drive positive change.

    “When the team presented the draft strategy at the Spark Wood Street event – which was an event designed to showcase what simple public realm activations could achieve – the positivity and collaboration from everyone was tremendous.”

    Mayor Williamson said this strategy built on the foundations of the Mackay Waterfront Priority Development Area (PDA) Development Scheme and the Mackay Waterfront Master Plan.

    “It provides a roadmap for the Mackay Waterfront’s various stakeholders – council, business owners, developers, community organisations and residents – to work together towards a shared vision for a revitalised City Centre and Mackay Waterfront,” he said.

    “It’s about unlocking the potential of those areas by creating places people connect to and love.”

    Director Planning, Growth and Sustainability Aletta Nugent said the strategy focused on actions that had been crafted with extensive public engagement.

    “These actions came from the community and were even ranked by the community in order of preference and priority,” Ms Nugent said.

    Some of the highlighted actions include:

    • Connecting the City Centre to the Riverside via Wood Street with creative lighting, signage, façade improvements and public art.
    • Supporting those sleeping rough and improving perceptions of public safety.
    • Improving RV access to the City Centre.
    • Support local businesses to bring the blue water river to life.
    • Encourage the private sector to be a part of placemaking.
    • Celebrate Mackay’s multicultural heritage by using public space to tell stories.
    • Increase representation of First Nations and Australian South Sea Islander communities in the public realm.

    The Mackay Waterfront Place Strategy was developed with the support of the Queensland Gov-ernment in association with Mackay Regional Council.

    Visit mackaywaterfront.com.au and subscribe to the Mackay City and Waterfront eNewsletter to stay informed on this exciting project and view the master plan.

    Click here to view the Mackay Waterfront Place Strategy.

Page last updated: 19 Aug 2025, 01:21 PM